Brimming with useful instructional material about
self-assessments, web-based tools, sample lesson plans, and more. —School
Today’s average youth spends
over 10 hours a day consuming media. Aided by technology, young people can
instantly share and engage with media messages to find answers, get directions,
shop or connect with friends. But access alone doesn’t lead to critical
thinking. Media are texts, designed to be read, analyzed, deconstructed and
reconstructed. Understanding how to interpret advertising messages, check for
bias or avoid stereotyping are among the skills students need to become
knowledgeable consumers and producers of media.
This book helps educators understand the importance of teaching media literacy and gives them the
tools needed to bring this form of literacy into the classroom. Included in this new
- An appendix with over 80 author-recommended resources.
- Insights from respected educators and experts.
- Media literacy lesson plans.
- Guiding questions, exercises and checklists for deconstructing media
About the Author
Frank W. Baker is a
K–12 media educator who has conducted hundreds of workshops with teachers and
students. He created the website Media
Literacy Clearinghouse in 1998 to help teachers
find appropriate resources for teaching about media and media literacy. Since
then, the site has been internationally recognized and continues to be a
valuable resource for educators.
Media expert Frank Baker’s update to the original
2012 edition focuses on helping K12 educators better define, understand and
teach media literacy. In addition to more than 80 recommended resources, this
version includes new insights from educators and experts, as well as media
literacy lesson plans, guiding questions, exercises and checklists for
deconstructing media messages. The book also provides advice for teaching
students how to avoid bias and stereotyping in their general approach to
learning and writing.—District Administration
[Baker] provides research and examples to show not only the importance
of media literacy education, but also the effortlessness of its application.
—Praise for first edition, Jonathan Friesem, Journal of Media